The complementary character and synergistic dynamics of the publishing and licensing department enable Rubinstein to deliver a total concept to the consumer market as well as to our business‐to‐business clients. We are specialized in initiating promotional activities in cooperation with companies, joint and cross promotion, tailor made products, using the rights available within our divisions. Our extensive range of rights enables us to exploit the most current events to the optimum effect.

Our strategy is a thematic and conceptual approach to the rights we exploit and control within the three divisions, with the aim of further profiting from the supplemental nature of the various activities.

Success factors:

• Superlative quality
• Synergy among company divisions
• Total market approach
• Uniqueness of product and services
• Elaborate marketing support
• Creativity
• Experience
• Flexibility
• Independence
• Durable recognition :classics
• Extensive portfolio